How to get your brewery in the paper ahead of 800 others

I’m just back from a few days in London, including a brief visit to the Great British Beer Festival. Full writeup to follow, today just this: While standing in the queue Thwaites had their display dray in the road beside us with the shire horses and coachman in historical costumes. So far, so good, that’s nice.

Wainwright: “Needs mair hops.” Bomber: “I was hoping for some Clown Shoes from the American bar.”

Then a bloke appeared with two pints and gave them to the horses to drink.

Within minutes the road was full of people taking photographs.

The result (please imagine this last image spinning up out of the background like in the old Batman TV shows):

Now someone tell me again that these sleepy family breweries don’t understand PR.