Broughton appeals for cash to save Old Jock
|The lush, sometimes susceptible to flooding landscape which surrounds Broughton Brewery|
Scotland’s second oldest microbrewery has launched a crowdfunder to help it recover from the economic shock of COVID-19.
Broughton Brewery, founded near Biggar in 1979 (only Traquair House is older), is trying to raise £75,000 to pay the bills during the crisis, which has seen pubs close their doors for over three months. Its best-known product is the strong Old Jock ale.
Anyone who’s ever run a business knows how quickly money just seems to disappear into a black hole during the times when there’s reduced revenue coming in.
It seems to me that relatively few small brewers have turned to crowdfunding as a means to survive the crisis, which I find a bit odd. The only other one I am aware of locally is Glasgow-based Ride, who raised money to kit out their tap room in June. People do care about their favourite breweries, perhaps more so than about their local hardware shops or double glazing companies. Mind you, with furlough money about to dry up, perhaps the real crisis for all businesses is still to come.
As is usual, there are some rewards on offer for would-be contributors. £50 will get you a bottle of an imperial stout which was made 20 years ago and has been aging at the brewery ever since. When I was there in January, we were told of the existence of this beer and it was hinted that it would be made available soon – though I don’t think anyone could have predicted the exact circumstances.
Another option is £100 to plant a tree, which will apparently help protect the brewery site against flooding in the future. The brewery has in fact experienced floods in the past so this is a concrete ecological investment as well as a financial contribution.
Some of the other rewards are less enticing, such as £500 for beer for a year, which works out substantially more expensive than just buying the beer in a shop. I don’t want to seem mercenary about this at such a time. Normally I would expect a significant discount for buying beer a year in advance, but this is an emergency and if you would like to help by paying over the odds for your beer, be my guest (it does include delivery so you’re saved schlepping bottles home).
If you do want a bargain, though, you can get 10% off for a year by contributing just £15. That seems win-win, as you’ll buy more beer than you would otherwise and there’s still a profit margin for the brewery in it at 10% off; at least there ought to be.
I know that if I were to go into a shop or a pub in the future and Broughton were no longer in business, I’d regret not having done what I could.
You can check out the crowdfunder at https://www.crowdfunder.co.uk/save-the-brewery-broughton/