Sunday, 12 March 2017
Pedigree vs. Pedigree
There was disbelief and scorn aplenty a few months ago when Marston’s announced a radical rebranding of their core range. Say what you like: the defining feature of craft beer is distressed type and a style of graphic design that was briefly fashionable ten years ago. Nothing else matters. It can be cheap, expensive, brewed in a small brewery, brewed in a large brewery, brewed in somebody else’s brewery, made with silly ingredients, not made therewith, hoppy, bland, well made, badly made, anything. The only thing that counts is the distressed type.
Funnily enough, the old labels described the beer as “crafted since 1834”, but the new ones don’t. Gone, too, is the claim on the old label that Pedigree is “matured in oak barrels”, a lie so outrageous that I meant to blog about it two years ago, but never got around to it. The beer is also now an “Amber Ale” rather than Pale Ale – 200 years of Burton brewing heritage thrown in the canal just like that. It appears marketing people throughout the industry now consider a Pale Ale to be one of those vaguely citrussy golden things.
I don’t drink much Pedigree usually. I find the cask version quite bland, but frustratingly it is (like its cousin Bass) only a few steps and maybe some extra dry hops away from being a nice beer. I also crave the sulphury whiff which – equally frustratingly – Burton brewers have been successfully trying to eliminate from their beers for the last three decades or so. At times I have even thought the bottled version was superior, possibly because one has lower expectations of bottled beer to begin with.
Nevertheless, Pedigree is inarguably an iconic British beer, and I thought this change would be a nice opportunity to compare the old and new bottled versions.
Given the pig’s arse Marston’s have made of the branding, I am pleasantly surprised to report that the beer itself has improved. The major difference is that the bottles are now bottle-conditioned (and presumably, corollary with that, no longer pasteurised).
Both pour with a nice dense collar of foam. Old Pedigree appears much paler in the glass than New Pedigree, but that is possibly because, surprisingly, it is not entirely bright (remember, this is the brewery-conditioned one). Obviously this beer is a few months older than the new bottle (I bought it and then had to wait for the new version to appear on the shelves, which took longer than anticipated), but still well within the best-before date (31 July 2017). The aroma is slightly sugary, the taste crisp and minerally as a Burton Pale Ale ought to be, the finish dry and only slightly bitter. Sadly, this bottle is showing its age despite still having a notional five months of shelf life, which just goes to show you shouldn't buy old beer whatever the label says.
New is a generally cleaner and fresher-tasting beer, the sugary note on the nose has gone and although it is a lightly hopped beer, there is a fair bit of hop flavour and a decent bitterness. There is very little yeast sediment, and you’d probably never realise it was bottle-conditioned if it didn’t tell you on the label. Only on the nose, or if you swill the dregs around is there a bit of yeastiness. Whether the fresher taste is down to the bottle-conditioning, the lack of pasteurisation, or the fact it actually is fresher (best-before date 31 December 2017), I guess we’ll never know.