I genuinely thought someone was having a laugh when I heard that CAMRA’s AGM had accepted a motion “recognising” that “craft beer is beer with a distinctive flavour brewed by artisans”.
Since writing “artisan” is essentially just using an Italianate word
instead of a Germanic one, this basically says craft beer is beer made
At one fell swoop CAMRA has not only fallen into the trap of
legitimising this brewers’ marketing term, it’s lumbered itself with the
dumbest and most useless definition of it. We might as well say that
“craft beer is awesome beer made with passion” for all the use it is.
Perhaps next year we can also define “world beer” as “imported beer that
appeals to adventurous drinkers seeking an authentic premium taste.”