Monday, 19 March 2012

Let me get this straight

I noticed this story in the Publican’s Morning Advertiser:
The industry’s first draught vodka has been launched to speed up service and cut down on waste.
Vodka One – crafted and five-times distilled in the US, and distributed in the UK by Hi-Spirits – is dispensed by a font that delivers 25ml or 35ml shots at 1°C in just one second.
Hi-Spirits chairman Jeremy Hill said the font provides licensees the option not just to offer standard ‘vodka & mixer’ drinks, but also super-cold vodka shots and drinks such as Gimlets and Mini-Martinis. He said: “Vodka One has been shown to dramatically reduce serve time to the customer, not least because it’s a single-handed operation, allowing mixers to be added at the same time.”

So, if I have understood correctly, we are ostensibly reducing the strength of beer and hiking up the duty on it to combat binge drinking.

And at the same time, we are introducing draught vodka, so that bars can sell more vodka, faster.

Uh huh.


  1. Think brulines, ordering out, monitoring spirit sales, Dodgy landlords filling up the Smirnoff optics with Glen vodka. Then it makes sense.

  2. Think of it in the same light as Glasgow City Council's refusal to give a late licence to the Art School Student Union since it moved, despite it having had one for years without any trouble, whilst being happy to bung one to the Frathouse-themed drinking den directly across the road.

    Anyway, beer drinkers are the problem. PArticularly ones that do so in pubs. That's why every single article on binge drinking is invariably accompanied by a picture of a pint of beer.