The industry’s first draught vodka has been launched to speed up service and cut down on waste.
Vodka One – crafted and five-times distilled in the US, and distributed in the UK by Hi-Spirits – is dispensed by a font that delivers 25ml or 35ml shots at 1°C in just one second.
Hi-Spirits chairman Jeremy Hill said the font provides licensees the option not just to offer standard ‘vodka & mixer’ drinks, but also super-cold vodka shots and drinks such as Gimlets and Mini-Martinis. He said: “Vodka One has been shown to dramatically reduce serve time to the customer, not least because it’s a single-handed operation, allowing mixers to be added at the same time.”
So, if I have understood correctly, we are ostensibly reducing the strength of beer and hiking up the duty on it to combat binge drinking.
And at the same time, we are introducing draught vodka, so that bars can sell more vodka, faster.