Sunday, 23 January 2011

Deep brewed

Over at CannyScot they have galleries of Scottish beer cans, which is where I nicked this image. It’s little known that in addition to the lager lovelies, Tennent’s also had a counterpart beer brand that bore changing images of men on the back of the can — Piper Export. Each can had a hunky stunna in full Highland dress, usually playing the bagpipes (this is not a euphemism).

But that's not why I’m posting this. What I want to know is what does “deep brewed” even mean?

4 comments:

  1. Maybe it was an early version of 'craft brewed'?

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  2. I quite liked Piper Export with its rather tinny finish. As for Deep Brewed? God knows.

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    Replies
    1. In late 60s early 70s Piper was infusion brewed at Tennents Heriot Brewery Edinburgh. It was bottom fermented like Carling Black label and used some Styrian hops, untypical of Heriot beers. It was probably technically superior to other Heriot beers

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  3. Deep brewed was probably the "Sales and Marketing" take on Bottom Fermented.

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