I was too young to see these adverts first time round, and I suspect they weren't shown in Scotland in the still very regional set-up (in both brewing and commercial television) of the 1970s.
I can take or leave Chas and Dave, but just look at the detail in these ads. Everything is done with so much attention to detail you're left wondering if it isn't actually archive footage (I think some of it is). The clothes, the pub frontages and the ten-sided beer mugs.
But it leaves me wondering, should they really be drinking Best at all? Wasn't Mild the popular drink in this era? Edit: I love these ads but the more I look at them the more I realise that, despite the attention to detail in sets and clothes, almost everything they say or imply about the actual beer is essentially fiction. Courage was selling four times as much mild as bitter at the time. Most people drank mild. They wouldn't have been drinking bitter at all, and if they had, it would have been about 60% stronger than the product the ads were pushing.
An oddity, and the obligatory Christmas theme to this post, is this second video. It’s the Two Ronnies as Chas and Dave.
The interesting thing is that it's not a parody as such. It's just a pastiche, and they even manage to shoehorn in the Two Ronnies trademark, an unsubtle double entendre that you can see coming about ten seconds in advance. Otherwise it's a straightforward song that you could imagine Chas and Dave performing themselves, and mostly of note because it shows that the Courage ads were well known enough to be pastiched on prime time television. Well known in London anyway — who knows what people in the rest of the UK who hadn't seen the original ads made of it.