A few men were drinking in a pub. Substantially over middle age.
“Seen whit I’m drinking?” said one.
“Wheat beer! Tucker’s! [Tucher] A totally different taste aw thegither!”
Consumers are often more adventurous than they’re given credit for. The marketing “experts” are still trying to flog McEwan’s Export to these guys.
This happened several months ago when I was sitting in a Wetherspoons waiting for a train, or something. I wrote it down, in case I forgot. Which is just as well, because I did forget and only just found the scrap of paper.