Rothaus Pils is a damn good beer. Cave Direct are now importing it to the UK, which gives me an excuse to post this video.
Marketing people often describe things as "cult". Usually this is a desperate attempt to make them appear desirable in cases where the ad budget is not enough for the usual bludgeoning of the consumer. It just devalues the word.
In Baden-Württemberg, Rothaus is a genuine cult that needs no promotion. What other beer inspires this sort of devotion?
The brewery is owned by the State and there are no plans to privatise it. Perhaps that is just as well, because I do not have any difficulty believing that people in the Black Forest would literally take up arms to prevent Heineken or Carlsberg getting their hands on it.