In the Morning Advertiser this week we learn that Coors is apparently making only a penny a pint on their beer. I'm not clever enough to understand how this works. Microbreweries can make a living with a 10 barrel plant, while the country's leading lager brand can only barely break even on sales of nearly 7 million barrels a year. It does suggest very strongly that cooking lager and real ale are not remotely the same market these days.
And yet in CAMRA's latest BEER magazine we are told "Carling … pays the wages and has funded White Shield for years."
They can't both be right.