Thursday, 23 July 2009

A regional brand

I just heard the rumours that A-B InBev may be planning to sell off Tennent's. I will write more on the subject later but wanted to post this which I found on Glasgow University Library's Flickr feed:


From the University's explanation:
In 1892 Tennents were exporting to 126 destinations … This is a photograph of a Cuban beer label promoting Tennents Pale Ale and Tennents Stout, produced at the Tennents Wellpark Brewery in Glasgow. Scotch Ales, porter, and stouts which were extremely popular in the Caribbean. The people of Cuba favoured the use of stoneware bottles as seen in the image here.

Strange that 117 years later, the brewery's current owners are thinking of getting rid of Tennent's, ostensibly because it's a 'regional' brand. More later on why this argument is nonsense.

3 comments:

  1. Scottish breweries have a long exporting tradition. Mostly gone though not quite. I guess the days though of InBev being "the world's local brewer" are a thing of the past too.

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  2. Is it nonsense? It's popular with the jocks and a fairly obscure oddity everywhere else. A declining cash cow in scotland by all accounts.

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  3. Ah, I wasn't intending to argue that Tennent's was still an international brand today just because they were already exporting widely in the 19th century. Of course those days are long gone. But it seems pretty clear to me that InBev are considering flogging it off because they need fast cash, not because of any change in their strategy. That's why the regional vs. global argument is nonsense.

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